The True Meaning of Success

We recently received the kind of Google review that every business dreams of:

I came here to make a custom perfume and It. Was. Amazing. I wasn’t sure what to expect when it came to designing my own fragrance and was afraid I was going to get overwhelmed, but that wasn’t the case at all! Kory was very thorough and explained every step along the way. The experience is located inside the store, Ken’s Mans Shop, it was such a neat space and had the nicest people working while I was there. I had trouble deciding between 2 bases and he mixed multiple accords with each one for me until we found something I loved! I’m extremely indecisive, but had a surprisingly easy time knowing very quickly what I did and did not like. Once you choose your fragrance they bottle it in front of you and then you get to decide what color you want the label to be, as well as what you want to name it! The big bonus? It’s only $100, which is way less than what you will pay for perfume/cologne in most department stores. Such a fun and unique experience. This is perfect for couples to do as an experience or even an anniversary activity together. It’s also a great groomsmen or bridesmaid idea, a fun girls day event, an amazing and unique gift idea, or a “treat yourself” activity! Take the time to do this experience, you won’t be disappointed! And by the way, I LOVE the fragrance I created! PS if you don’t want to make your own – they have created a signature store fragrance that is made and ready to go!

As a business owner, naturally it feels great to know that a customer had such a positive experience. In fact, glowing reviews like the above are a strong reminder of exactly what businesses are for in the first place.

In an ambitious and success-focused society, it’s easy to get caught up in the imagined glory of what it means to own your own business, to be financially successful, and to create a legacy for your family. A lot of hard work goes into running a business, and it can be tempting to measure the results of that work solely in terms of sales figures, bank balances, and company expansion.

The truth is, though, that if we quantify our success by how much customers are spending or how often we can upgrade to a newer car, then we’ve missed the point. Happy customers aren’t a stepping stone to success – they are the success. The other stuff is just a nice side effect.

This is why it’s essential that we continually remind ourselves why we do what we do. We’re here to make life a little bit easier, a little bit more fun, and a little bit more elegant for our customers. The feeling of satisfaction when we succeed, and the desire to repeat that experience over and over so that as many people as possible can benefit, is the real fuel that keeps us going.

Of course there are practical and financial factors to consider when running a business. Lights have to be kept on and bills have to be paid. But beyond that, beyond thoughts of cash flow and profit margins, lies the true goal: creating a dynamic where what we give is of greater consequence than what we get in return, and where the joy of making customers happy is not only its own reward, but the primary focus.

Our aim is to foster an environment where every customer who walks through the door feels like their time at Ken’s was a worthwhile and beneficial experience. Being able to create that for people on a daily basis is how we measure our success.

Kory Helfman
Dallas Haberdasher
Ken’s Man’s Shop

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